If you are a marketer, your main concern is your customers. You may have read and heard a million and one ideas about how to build relationships, retain customers, build a list of leads, and increase customer loyalty. But the hard question is, “How do I turn a potential customer into a customer?”
Many people look at your ad, think about it, and might say, “I have to…”. They are just waiting to make sure they are going to do something. There is something you can do to make them work!
1. Optimize the display
You can’t refuse a “too good to resist” deal. Think about it… how often do your customers want your product, but do you want something else? This leaves a long list of “estimated sales” that can be converted into actual sales and profits. Sweeten the deal. Put on a good show they can’t resist.
I never suggest that you cut prices to sweeten the deal. You can easily upload rewards to increase perceived value without compromising your bottom line. Bonuses stimulate sales, perhaps more than price cuts.
Don’t fool them. Yes, please bring it to the store immediately with a deadline. They may have to stop buying competitors in order to close your deal, but what’s wrong with that?
How do you want to increase sales by more than 50%? Yes this good! There is a very simple tactic that you can actually implement… the next step.
Potential customers may not buy your product when they first see or hear it. It will probably be the third or fourth time, but they must get a third or fourth response from you before they can actually become your customers. Is there a tracking system?
Contact Nearby Buyers each month to learn about new offers or provide additional information about a product of interest to you. It doesn’t have to be a complicated process. Keeping in touch can go a long way in building trust… it’s the key to finding repeaters.
Internet marketers are faced with a large number of customers who browse their sites and then leave. You will not be able to continue without some contact information. A great way to gather the information you need is to provide free e-books or media reports of interest to consumers. Once you’ve provided product information via email, you have everything you need to stay in touch and work on turning them into repeat customers.
Personalize as much as possible. If you can get your client’s name… great! Personalized messages are more attractive than messages addressed to residents.